But either way, my mission in life is to make the world more interesting, more beautiful and bring more light to it. I think film and TV are more collaborative than music there are more moving parts when you’re putting together TV or film production. It’s all part of the same story about trying to put out great art. Well, in a lot of ways it’s the same to me. What was the transition like from doing music almost exclusively to having a production company? It brought a lightness and a feeling that Janet’s voice gives you, that that beat gives you. It gives you a certain sense of-well, I grew up in that period when that song was big-nostalgia for that era. And it lets you know what time period it is. It creates a certain tone that you wouldn’t make just through the shot. I think you can see it in this film from the beginning, when the Janet song, comes in at the very beginning of the film. Why do you think music is so integral to storytelling? In a recent chat with Chicago, Legend discusses the importance of telling stories with diverse characters, reveals his songwriting process, and touches on why he values speaking out rather than staying quiet. Legend also wrote the song “Start,” a lovely, falsetto-heavy accompaniment to the film. “Seeing the beginning of what they became is really inspiring and really makes you believe in love and its power,” says Legend, who is married to model and TV personality Chrissy Teigen. Besides Southside with You, Get Lifted also produces the heavy and underrated WGN show Underground with nine works currently in development.įor Legend, adding his name, production company, and promotional efforts to the film was a no-brainer. Legend, best known for his pop and R&B musical stylings (which have scored him Grammys and Oscars), is not new to film production. Parker Sawyers (Barack Obama) and Tika Sumpter (Michelle Obama and producer on the project) effortlessly carry all 84 minutes with stirring romantic tension and performances that are a loving tribute to the real-life First Couple.īut Southside could have been a small-time indie if not for the starpower boost from executive producer John Legend and his Get Lifted Film Company. Quiet and winsome, a warm haze filters through the lens for most of the Richard Tanne’s debut film, steeping it in a sort of “unremembered” nostalgia that will make most audiences contemplate their own past perfect dates. And yet Southside manages to far exceed its expectations and give audiences something increasingly rare: a lovely little romantic comedy. Reading a description alone (“27-year-old Barack Obama takes his boss, 25-year-old Michelle Obama, out on the most epic first date ever”) would make even the less discerning filmgoer wince. Link to Instagram Page Displays the Instagram logo and links to the iSpot.A film like Southside With You shouldn’t work.Link to LinkedIn Page Displays the LinkedIn logo and links to the page.Link to YouTube Page Displays the YouTube logo and links to the page.Link to Twitter Page Displays the Twitter logo and links to the page.Link to Facebook Page Displays the Facebook logo and links to the page."Southside With You," in theaters August 26, 2016, is rated PG-13.Īdd None have been identified for this spot This romantic comedy-drama tells the story of the couple's first date and even the first kiss they shared outside an ice cream parlor. In the summer of 1989, future United States President Barack Obama met a young lawyer named Michelle Robinson, a woman who would go on later to become his wife. Marketing Stack Integrations and Multi-Touch Attribution.Real-Time Ad Measurement Across Linear and CTV.There's a Better Way to Measure TV & Streaming Ad ROI Spend □ TV Impressions □ National Impressions □ Local Impressions □ Comments Unlock These Ad Metrics Now National Airings □ First Airing □ Last Airing □ Creatives □ Recently Aired On □ Est.
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